Search Engine Optimisation (SEO)
SEO stands for search engine optimization, which is a set of practices designed to improve the appearance and positioning of a web site or page in organic search results also known as the Search Engine Results Page (SERP) .
Appearing within the first page or better still the top three results of an SERP is one of the best ways of promoting your website and ultimately your business.
To appear high within the SERP its paramount to have a good SEO strategy and implementation which delivers answers to the 'searchers' query (On-Page SEO or Content Marketing)
Why do you need SEO?
In today an online presence and its SEO are more important than ever before. Search engines service millions of requests for the answers to questions or solutions to problems. SEO can help you earn a proportion of that free traffic from search engines and deliver customers direct to your virtual door. Further reasons are listed below:-
Types of SEO we provide
Technical SEO is about what search engine crawlers see when they visit your website. This includes the backend structure and foundation of a site, and a good technical SEO strategy works on making a site more readable for these crawlers.
Technical SEO strategies include improving site speed, ensuring mobile-friendliness, auditing and adjusting site architecture, implementing structured data when relevant, and keeping an eye on the crawlability of your site.
On Page SEO has to do with the page itself and how to make it friendlier to search engines and users.
It should be noted that while search engines look at a website as a whole, ranking is performed on a page level basis.
That’s why it’s important to pay attention to the optimization of each and every page on your website.
Off-page SEO is all about promotion. While the previous SEO types concentrated more on the website infrastructure and content, off-page SEO has to do with techniques you can use to promote your website on the Internet.
Websites that are popular are more likely to rank higher on Google than less popular websites.
Local SEO is a type of SEO suited for local businesses only.
In other words, if you have a website and your goal is to get clients visiting your local store, then you should optimize your website for local SEO.
National SEO is optimizing your site to rank all over the country. National SEO companies can attack a higher competition level than local-focused agencies.